Sandro Baricevic is the Corporate Image, Public Affairs and Communication Manager for the Adriatic and Balkans Business Unit of The Coca-Cola Company. He has been working for The Coca-Cola Company since 1999. His main responsibilities include, among others, the Development of all Communication and Public Affairs strategies and plans for the countries in this business unit, as well as the Management of Sustainability and Corporate Reputation, Marketing PR, Media Relations and Broad Governmental Relations. Previous to that, he was working as a Public Relations Representative for the Croatian Airlines, for 3 years. He is holding an MBA from Kelley School of Business, Indiana University and Zagreb School of Economics. Additionally, he attended the courses offered by the Institute of Public Relations in London, as well as those of the Public Affairs and Communication Institute, in Brussels and Atlanta. Sandro Baricevic is a co-founder of the Croatian Public Relations Association and, between 2000-2004, he served as President of this professional association.