Axel Haentjens is vice president of Marketing, Brand and External Communications at Orange Business Services.
His mission is to provide strategic directions into a global marketing, brand and external communications program. His responsibility encompasses management of the marketing plan process and the brand, the delivery of products and solutions collaterals, press and corporate communications. His geographical scope includes the worldwide multinational market and the entire French business to business market (from multinational to small and medium enterprises).
Prior to this position, Haentjens served as head of Marketing for Orange Business Services as well as head of Strategy and Business Development for Equant (now Orange Business Services).    
Before the merger between Equant and Global One, Haentjens served as head of Marketing for Global One, a post he held from July 2000 until June 2001.
Prior to that, Haentjens served as vice president of France Telecom Data Networks and Services, from February 1999 until July 2000.
In 1996, Haentjens created the Strategy and Product Development departments within France Telecom Transpac. Haentjens joined France Telecom Transpac in 1995 as a country delegate in charge of supervision and control of European affiliates.
Before joining France Telecom, Haentjens held positions as vice president for Strategy, Marketing and International at SG2, a software affiliate of the French bank; CEO of an affiliated start-up; and marketing manager and business unit director at SEGIN, a software company. He began his career as a strategic consultant with the SEMA Group.
A native of France, Haentjens is a graduate of the Ecole Centrale de Paris.