Plenary: Why is it CSR knowledge a must for a today top director?

Integrating a CSR program is a must in today’s business. It needs to be embedded in all business sectors, from strategic planning to marketing to HR. Leaders need to demonstrate their commitment by setting objectives, developing measurement systems and providing their support in order to achieve their goals. Find out from a top director why CSR knowledge is a must for one’s business, how CSR activities impacted his way of doing business and if this concept became part of its personal beliefs.

Speaker: Shachar Shaine - President, URBB