Workshop: Green products flood the global market

The game is changing. It is no surprise, therefore, that 95% of CEOs surveyed last year by McKinsey, consultancy, said that society now has higher expectations of business taking on public responsibilities than it did five years ago. It’s not only a matter of trend, of keeping up with it or a matter of losing money. It’s about being responsible towards environment and towards next generations. Where does your business stand and where will it be in the next few years?

Key learning points:

• The importance of society’s perception towards your commitment to both nature and human health
• Gain valuable insight from companies already doing it and find out how to bring your products on the green market
• Attracting over-growing sceptical customers by incorporating innovation into your business
• How to engage the administrative sector and take advantage of tax incentives for green production

Confirmed speakers:

• Ioana Marinescu - PR&Events Manager, Toyota Romania
• Denis Guibard - Vice President Innovation & News Ecosystems, France Telecom
• Cristina Durica - Senior Analyst Media Image Group
• Robert Uzuna – Member of the Executive Comitee, Cambridge University Energy Network