Plenary: Celebrities bring your cause into the spotlight

Celebrities are iconic and iconic people have the power to influence society’s behavior. Increasingly, celebrities are becoming more and more involved with the environment. They are role models and when they sustain your cause, your media coverage increases. They don’t necessarily solve all problems, but they draw attention to critical issues and raise awareness. How do you choose and attract your celebrity resource?

Key learning points:

• What kind of arguments motivates a celebrity to sustain your project?
• Which are their expectations?

Confirmed speakers:

• Mario Demezzo – Executive Director, The Princess Margarita of Romania Foundation
• Andreea Raducan – Public Relations Coordinator, Romanian Olimpic Foundation
• Dumitru Razvan Cezar - Sport Excellency Association
• Mihaela Radulescu, Journalist