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Plenary: How to approach climate change as a necessity that generates competitive advantage?

CSR activities and especially climate change actions are a priority for countries and multinational companies that activate outside their frontiers. Consumers, investors, shareholders are increasingly demanding that organisations behave in an environmentally responsible manner. Addressing the challenges of climate change requires innovation and creative collaboration between businesses, authorities and citizens. Pressure to take corporate responsibility more seriously is nevertheless growing. Learn from reputable authorities how to establish specific priorities, target sets and implement changes in order to create a prolific platform for future partnerships, but especially for securing a green/healthy planet.
Find out which are the methods through which advanced countries deal with climate change.

Key learning points:

How do CSR actions interact with long term strategy
How to deal with climate change in order to achieve your goals
Understand the implication of climate change for your company and country

Confirmed speakers:

Robin Barnett – Ambassador Extraordinary and Plenipotentiary of the United Kingdom of Great Britain and Northern Ireland to Romania
Axel Haentjens - Vice President, Marketing, Brand and External Communications, France Telecom
H.E. Mr. Jaap L. Werner - Ambassador Extraordinary and Plenipotentiary of the Kingdom of the Netherlands in Romania
Sandro Baricevic - Corporate Image, Public Affairs and Communication Manager, Adriatic and Balkans Business Unit, The Coca-Cola Company
Miron Mateescu – Marketind Director, Media Image
Cosmin Alexandru - Associate Director, Brandivia