Journalist insights: What is needed to have your CSR story get in and prioritized?

In our days CSR has become one of the most debated subjects in the world’s agenda. Media companies act as the gatekeepers of the flow of information, deciding what, when, and how "news" is reported. Put yourself in the journalists’ shoes, they can be a partner in communicating the value, but also a society’s watchdog by observing companies’ CSR commitment. Most companies have to perform well to survive and media is a vehicle for reporting your competitive features. What are the do’s and dont’s of CSR related stories when dealing with media?

Key learning points:

• Strengthen your reputation through media
• How to communicate your CSR activities in a favorable manner

Confirmed speakers:

• Andreea Rosca - Director Business Press, Realitatea-Catavencu
• Lucian Mandruta - TV and business journalist, Media trainer
• Cristina Simion - Managing Director, Edipresse Group
• Roxana Gramada - Corporate Affairs Director, Realitatea-Catavencu