Plenary: How do I embed corporate responsibility throughout the organization?

CSR is part of what businesses need to do to keep up with society’s fast-changing expectations. It is an aspect of taking care of a company’s reputation, managing its risks and gaining a competitive edge. The relationship between business and society becomes more interdependent.
According to KPMG, the failure to integrate and embed corporate responsibility into business activities it is caused by a series of factors that block organization’s performance.
Worker commitment is by no means the sole cause of success. So, what’s the easiest way to embed corporate responsibility throughout the organization and stimulate internal engagement?

Key learning points:
  • Learn how you can align corporate responsibility with business strategy
  • Best ways to embed corporate responsibility into the culture of your company
  • Increase your financial performance through strategic approach regarding corporate responsibility
Confirmed speakers:
  • Catherine Invernizzi - Group CSR Coordinator, France Telecom
  • Csaba Gergely - President, HR Club and Senior Manager, PricewaterhouseCoopers Romania
  • Peter Barta - Executive Director, Post Privatization Foundation
  • Camelia Crisan - Lecturer at the Faculty of Communication and Public Relations, National School for Political Science and Administration, Bucharest
  • Dan Petre - Managing Partner and Director of the Qualitative Studies Department, D&D Research, Program Director IAA
  • Dragos Iliescu - Managing Partner, D&D Research
Moderator:
  • Peter Barta - Executive Director, Post Privatization Foundation
Agenda

2008 speakers included:

Richard Moat

Richard Moat

CEO Orange Romania

Andreea Mihai

Andreea Mihai

Marketing Director Carrefour Romania

Mariana Gheorghe

Mariana Gheorghe

CEO, Petrom

Lucian Mandruta

Lucian Mandruta

TV and business journalist, Media trainer

Sandro Baricevic

Sandro Baricevic

Corporate Image, Public Affairs and Communication Manager, Adriatic and Balkans Business Unit,...

H.E. Mr. Jaap L. Werner

H.E. Mr. Jaap L. Werner

Ambassador Extraordinary and Plenipotentiary of the Kingdom of the Netherlands in Romania

Csaba Gergely

Csaba Gergely

President, HR Club and Senior Manager, PricewaterhouseCoopers Romania

Oana Mateescu

Oana Mateescu

Government Relations Manager Romania and Moldova, Coca-Cola Adriatic and Balkans Business Unit

Pierluigi Orati

Pierluigi Orati

CSR Manager at Enel

Axel Haentjens

Axel Haentjens

Vice president of Marketing, Brand and External Communications at Orange Business...

Robert Uzuna

Robert Uzuna

Member of the Executive Committee, Cambridge University Energy Network

Roger Vercammen

Roger Vercammen

Director External Relations, Sony Europe

Mihaela Radulescu

Mihaela Radulescu

Journalist

Nicolas Ceasar

Nicolas Ceasar

Senior Consultant, Ashridge Business School - Ashridge InterfaceRaise Programme

Keith Brown

Keith Brown

Chief consultant, AEA Energy & Environment

Johannes Brinkmann

Johannes Brinkmann

Professor of business ethics at the Norwegian School of management, BI, in Oslo

Antonis Mavropoulos

Antonis Mavropoulos

Vice-president of the Hellenic Solid Waste Association






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