Business ethics vs. reputation: Running a healthy business in a fast changing world

Business ethics is no longer an academic matter, it is a must. Not acting in an ethical manner may threaten your corporate brand, reputation and long-term company value.
Ethics and values are more than "just good business practices” - they are tools that can promote growth, build customer loyalty, and empower your organization for long term success.
Is there a difference between business ethics and social responsibility? Are the two compatible or mutually exclusive?

Key learning points:

• Earn the respect and confidence of your customers
• Engaging your senior leadership team in business ethics
• Help corporations better understand the components and definition of ethical culture
• Learn how to reinforce your brand through transparent ethical decision

Confirmed speakers:

• Johannes Brinkmann - Professor of Business Ethics, the Norwegian School of Management, BI, Oslo
• Nicolas Caesar - Senior Consultant, Ashridge Business School - Ashridge InterfaceRaise Programme
• Andreea Vass - Researcher at the Institute of National Economy of the Romanian Academy
• Diana Gligor - Lecturer at the Faculty of Economics and Business Administration from Timisoara