Consumer’s attitude towards climate change is becoming a vital factor in their decision of choosing one or other product/service. It’s what business will be about in the 21st century! So, how can you identify which environmental issues are important to them and how can you structure your message and actually change your consumer’s behavior? Come and find out how you can capitalize this knowledge, in order to increase your volumes and strengthen your management brand equity. Relating your product to social cause can boost your sales. Can buying Fairtrade products help to tackle climate change?

Key learning points:

• Find out which are the most appealing concepts and motivating messages in order to make a change in your customer’s behavior

• Learn about your customer’s perception towards social causes and find out about his expectations

• Develop a powerful strategy to gain your customer’s confidence

• Find out which messages work best

• Hear best practice examples

Confirmed speakers:

• Pierluigi Orati - CSR Manager, Enel
• Andreea Mihai - Marketing Director, Carrefour
• Oana Dicu - Industrial Affairs Manager, Holcim
• Cosmin Alexandru - Associate Director, Brandivia