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CSR’08 Living the Green – First Day, October 20th

8:30 – 9:00

Conference Registration

9:00 – 10:30

A talk with CEOs: Hear the golden rules of selecting effective CSR/SD offset methods and protect your company from what lies ahead. How to use climate change as a business strategy? Session description

10:30 – 11:00

Coffee break

11:00 – 12:30

Plenary: Climate change, a marketing strategy - Engaging consumers on climate change: How difficult is to actually change your customer’s purchasing habits and behaviour and what kinds of strategies are most motivating? Session description

12:30 – 13:30

Plenary: Creating Value Trough Responsible Supply Chain Management Session description

13:30 – 14:30

Lunch break

14:30 – 16:15

Breakout sessions:

Waste management, a step closer to a better environment Session description

Business ethics vs. reputation: Running a healthy business in a fast changing world Session description

16:15 – 16:45

Coffee break

16:45 – 18:30

Plenary: How do I embed corporate responsibility throughout the organization? Session description



CSR’08 Living the Green – Second Day, October 21st

8:30 – 9:00

Conference Registration

9:00 – 10:15

Plenary: Journalist insights: what is needed to have your CSR story get in and prioritized Session description

10:15 – 10:45

Coffee break

10:45 – 12:45

Plenary: How to approach climate change as a necessity that generates competitive advantage? Session description

12:45 – 13:15

Celebrities bring your cause into the spotlight Session description

13:15 – 14:30

Lunch break

14:30 – 17:30

Breakout sessions:

Green products flood the global market Session description

CSR & community involvement – sustainable development through voluntary service Session description

17:30 – 18:00

Coffee break

18:00 – 18:30

Plenary: Why is CSR knowledge a must for a today top director? (motivational speech) Session description


2008 speakers included:

Richard Moat

Richard Moat

CEO Orange Romania

Andreea Mihai

Andreea Mihai

Marketing Director Carrefour Romania

Mariana Gheorghe

Mariana Gheorghe

CEO, Petrom

Lucian Mandruta

Lucian Mandruta

TV and business journalist, Media trainer

Sandro Baricevic

Sandro Baricevic

Corporate Image, Public Affairs and Communication Manager, Adriatic and Balkans Business Unit,...

H.E. Mr. Jaap L. Werner

H.E. Mr. Jaap L. Werner

Ambassador Extraordinary and Plenipotentiary of the Kingdom of the Netherlands in Romania

Csaba Gergely

Csaba Gergely

President, HR Club and Senior Manager, PricewaterhouseCoopers Romania

Oana Mateescu

Oana Mateescu

Government Relations Manager Romania and Moldova, Coca-Cola Adriatic and Balkans Business Unit

Pierluigi Orati

Pierluigi Orati

CSR Manager at Enel

Axel Haentjens

Axel Haentjens

Vice president of Marketing, Brand and External Communications at Orange Business...

Robert Uzuna

Robert Uzuna

Member of the Executive Committee, Cambridge University Energy Network

Roger Vercammen

Roger Vercammen

Director External Relations, Sony Europe

Mihaela Radulescu

Mihaela Radulescu

Journalist

Nicolas Ceasar

Nicolas Ceasar

Senior Consultant, Ashridge Business School - Ashridge InterfaceRaise Programme

Keith Brown

Keith Brown

Chief consultant, AEA Energy & Environment

Johannes Brinkmann

Johannes Brinkmann

Professor of business ethics at the Norwegian School of management, BI, in Oslo

Antonis Mavropoulos

Antonis Mavropoulos

Vice-president of the Hellenic Solid Waste Association






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